In 2007 on the small Danish island of Bornholm, there was a young man called Johan. His mother had raised him to create something great – not just for a living, but from the heart. For Johan there was no doubt, he loved liquorice and thought that an entire new world of pleasure lay hidden in the raw liquorice root. Today Lakrids by Johan Bülow is a famous brand in quality confectionery and new Nordic cuisine. From the beginning, Johan dreamed of creating a gourmet liquorice experience – nothing less. And he succeeded. Our products are made from natural ingredients and are all gluten-free, made with rice flour. Last but not least we have added a lot of love – an airy additive which cannot be defined, but only felt.
But beware. It can be highly addictive.