The new 360° global campaign, titled “The Serious Traveller”, perfectly captures Samsonite’s key product benefits (lightness, strength and style) in a powerful and fun way by focusing on the personalities of the people who actually use the suitcases.
For its brand new 2017 global campaign, Samsonite invited a powerful group of 9 influencers (from dancers, fashion bloggers, and DJ’s to actresses and entrepreneurs) and put them in front of the lens of one of world’s leading photographers: Rankin. Each with their own inspiring story and profession, but foremost they are SERIOUS about travelling.
Known for his intimate approach and tongue-in-cheek sense of humour, Rankin and his creative agency The Full Service perfectly captured the performance of the talent effortlessly showing off Samsonite’s innovative technology, whilst having fun in the process.Synonymous with compelling portraiture, Rankin’s portfolio stretches from icons such as Kate Moss, David Bowie and The Rolling Stones to the Queen of England. Aside from photography, Ranking launched back in 1992 – together with Jefferson Hack – the iconic magazine Dazed & Confused. A decade later Jefferson and Rankin threw themselves in another adventure by launching AnOther Magazine and more recently they introduced HUNGER magazine. He also has his own creative agency called The Full Service, creating entire 360° campaigns under one roof across all touchpoints.
9 SERIOUS travellers
The best players in fashion are those who don’t take the game too seriously, and Jessie falls within this well-dressed, well-humored camp. Jessie Bush is behind street style blog We The People and is a photographer and contributor for the likes of Vogue, Harper’s Bazaar, Marie Claire and Elle. What started out as a New Zealandbased streetstyle blog has since evolved into an international platform for personal style, travel, interviews, beauty tips and streetstyle bringing her everywhere around the world.
Currently based in South Africa, Jonathan and his twin brother run their own online business at www.stayevents.co.uk. Next to this, he also works as a professional model. Whether it’s a shoot for international magazines such as Vogue or ID or an acting job in Iceland, Jonathan is a true chameleon, travelling across the globe.
For Charlotte modeling has given her the opportunity to live and work in phenomenal locations like Milan, Paris, New York and Los Angeles and feed her thirst for travel, culture and fashion. She is currently filming a YouTube music and Travel show called Around the World in 99 gigs in which she discovers new unsigned music artist all over the world. Aside from this, Charlotte has DJ’d for numerous Fashion brands and also currently writes for the Huffington post.
Instead of following in her parents’ footsteps, Renee is passionately carving out a career as a contemporary dancer. It was a desire to seek a future independent of her starry lineage that saw her leave the family nest in Los Angeles to study at the London Contemporary Dance School two years ago. Since then she graduated and finished a research project with choreographer Sasha Roubicek exploring the synergy between music and dance.
Raised in a low-income family in a suburb of Washington DC, Eric is a textbook example of the American dream. Today he’s the lead soloist at the Royal Ballet, where his visibility is an example of how he brings more diversity in ballet. His career has brought him around the world, dancing in theatres worldwide, which include tours across America, Russia, China and Italy. His confidence and joy was also noticed in the fashion industry, Eric has starred in features and covers such as a GQ style feature and alongside Kate Moss for Vogue Italia.
Hugo strongly believes that travelling keeps you young and heart, curious and open minded. Subsequently this translates in his many interests, which include sport and fitness. After a 5-year passionate affair with Triathlon, which got him to compete for the World and European Championship, Hugo moved on towards becoming a multisport event organizer.
You may know Cosima from her role in the highly praised film ‘The Danish Girl’ or more recently, as a series regular in the National Geographic show ‘Mars’. Her work takes the West Berlin raised but London based actress to places such as Budapest, Brussels and Southern Morocco. But travelling has always been an essential part of her life as she previously worked as a model between London, Paris and New York. Cosima recently created and runs the non-profit initiative ‘Our Stories’, which connects local primary school children with their grandparents.
Tommy has recently been named as one of the most exciting up-and-coming hairdressers in the UK. Quite an impressive recognition if you know he only switched careers - from event management to barber - just a few years ago. Today he co-manages the new Ruffians Barber shop in Shoreditch. A sociable place where it’s not only about a hair cut but also a chat and drink on the front shop bench. Tommy’s other passion – music, will be put in a spotlight as they’re planning to launch acoustic in-shop evening sessions.
Yanin - or Pretty Sickly as she is often known - blogs at idressmyselff.blogspot.co.uk and has been treating her thousands of followers to expertly styled ensembles and insights. Over the last years, Yanin’s audience has grown dramatically, her blog now has a global reach, bringing her to all these fantastic places being one of the key go-to bloggers in and outside the fashion industry. Although Yanin may be young, her raw fashion sense, poise and unique style makes a huge impact; her outfits always ooze a certain effortlessly cool vibe that’s craved by her fans and brands.
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