Back Print

Start of the eAWB360 campaign

Start of the eAWB360 campaign

IATA has set the goal of boosting the market penetration of eAWBs from the current level of approximately 37% to 56% by the end of 2016

Participants affirmed their willingness to tackle the subject actively and stressed the importance of digitalization in order to sustainably strengthen FRA’s leading position.

Industry association IATA has set itself the goal of boosting the market penetration of electronic air waybills (eAWBs) from the current level of approximately 37%, to 56% by the end of 2016. To achieve this, the “eAWB360” campaign was launched at selected hub airports beginning this year.

The objective is to implement eAWBs initially at the important hubs. This should have a positive effect on the introduction of eAWBs at smaller airports, analogous to the hub-and-spoke system.

The initiative was launched at FRA with a meeting between 135 forwarders, airlines, and handlers on February 9. The attendees agreed on SOPs (Standard Operating Procedures) that apply to the entire airport in order to standardize and thus simplify the process of working with eAWBs.

The excellent response to the event clearly showed that the industry is aware of the growing importance of this topic. All parties concerned made it clear that they intend to do their part to guide the airport into a digital future in order to strengthen Frankfurt’s competitive position.

Dirk Schusdziara, Senior Vice President Cargo at Fraport AG, said: “Implementing eAWBs is another important step in the process of digitizing the airfreight process at Frankfurt Airport, and we welcome and support the IATA initiative. Standardizing the processes and the digital exchange of data across company lines will make our processes more efficient and more transparent.”